RAW Productions wins a 2013 Telly Award



San Diego based RAW Productions risqué commercial wins a 2013 Telly award for best use of comedy by mixing old and new with health and charm in their unique and fun commercial, “Mints with Benefits”.

The Telly Awards has named RAW Productions a bronze winner in the 34th Annual Telly Awards for its humorous commercial “Mints with Benefits”. A prestigious judging panel of over 500 accomplished industry professionals judged the competition, which consisted of nearly 11,000 entries from around the world. The commercial can currently be viewed on youtube: http://www.youtube.com/watch?v=-5WrI6Y596s

Ross Hendler, Managing Director of RAW said, “We wanted to use punchy humor to present an entertaining look at a unique health product. Vitamin Mints appeal to two distinct populations, the young hip mint crowd, and the hip replacement oldsters.”

Independent writer and director Julianne Eggold was recruited to direct the commercial for her unique signature style. “I was honored to be called upon by RAW Productions to help in writing and directing the Mints with Benefits commercial spot,” said Julianne. “The entire team at RAW were incredible to work with and it is awesome to be receiving such a prestigious award.” Julianne’s track record includes a slew of kooky commercial parodies as shown on the Television show The Aquabats! Super Show! creators of the series Yo Gabba Gabba!


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RAW Productions featured in create magazine



It is hard to pinpoint just when Ross Hendler has time to exhale. As the creative director of La Jolla-based Raw Productions, the multimedia guru always has something new up his sleeve. Lately, the rapid growth of the two-year-old company has media big-shots like CNN, The Los Angeles Times, The Wasington Post and others buzzing about the team’s latest accomplishment: dubbed the first internet reality show, “13 weeks” is showing on nursetv.com.

Hendler said the internet segments are more like mini-documentaries. “Nurse TV” primarily fulfills two goals. It curbs the California nursing shortage by showcasing the accomplishments of six travel nurses with Access Nurses and the segment explores corporate reality shows via Webisodes. Applications increased by 20 percent after the show launched, according to Access Nurses.

Hendler is now focusing on innovative ways to create corporate-branded shows for businesses while using product placement. Also, the company emphasizes the importance of staying up-to-date on technological advancements since clients’ need change.

“If a client wants something in a certain way there are so many different formats,” he said. “You need to know what’s going on even [with] the more obscure [technologies].”

Former clients include Vyrex Corporation, Neurocrine Biosciences and Magnifi Group, Inc., among others. Pay attention to the work of Raw Productions. Hendler’s technological expertise combined with the company’s network of the county’s greatest talent, is causing the company to advance quickly as a standout player.

“We want to keep thing’s creative,” Hendler said. “We stay away from the formulaic boilerplate style in order to keep things fresh”.

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“13 Weeks” attracts national televised news coverage

“13 Weeks”, a corporate branded reality show produced by RAW Productions, attracts national news coverage as profiled on CNBC, ABC World News and CNN.
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RAW Productions show “13 Weeks” makes national news

Access Nurses, a company dedicated to providing staffing solutions to a nursing industry facing ever-increasing shortages via the placement of traveling nurses, sought a unique means to position themselves as the most recognized and respected name in the nurse staffing industry. In addition to improving the Access Nurses brand and its success as a top vendor to hospitals across the nation, Access sought also to increase their candidate base and that of the nursing community as a whole by promoting the exciting and rewarding lifestyle of traveling nurses.
RAW Productions worked closely with Access Nurses to conceptualize and design “13 Weeks,” the first corporate-branded reality show. In following the compelling story of six traveling nurses “13 Weeks” would function as a dramatic incentive to entice candidates to the short-staffed healthcare field, and more specifically to Access Nurses as an agent of placement. RAW began the “13 Weeks” project by producing a buzz-generating casting call comprising stylized animation, music and voiceover that was subsequently aired on Access Nurses’ NurseTV.com as well as four other sites owned by the company. Following an immediate and overwhelming response to the promo, RAW worked with Access to select a cast based not only on staffing criteria but on character dynamics that would ensure an exciting show. With the cast in place, RAW put its production team to work in managing locations (including a $10 million Newport Beach mansion where the cast was to live), scripting activities, and developing productive working relationships with the hospitals in which much of the show would be shot. Owing to RAW’s meticulous pre-production planning and organization, as well as its industrious relationship with Access Nurses, the filming of “13 Weeks” and the show’s airing on NurseTV.com went off with unmitigated success. RAW’s production team effectively captured the drama and thrills of the nurses’ everyday lives, intimately showcasing adventures both on and off the job, and portraying the challenges and commitment of the cast.
Amidst rising public awareness of the national nursing crisis, the unique approach to recruitment and marketing devised by RAW and Access Nurses was soon covered by nearly every major media outlet. “13 Weeks” was profiled on ABC, CBS, CNBC, CNN, in the Los Angeles Times and Washington Post, and on National Public Radio’s Talk of the Nation, among many others. The media response was so overwhelming that Access was forced to turn down many media requests. Due directly to the feature and front page media coverage of “13 Weeks,” Access realized an unprecedented return on investment. “Since the web show has debuted applications have gone up about 20%” says Alan Braynin, Access Nurses CEO. In addition to the recruitment and marketing returns that Access reaped from the show, “13 Weeks” developed into a valuable commodity in and of itself. Merging compelling elements of reality television, medical intrigue, a dedicated cast of health professionals, and the glamour of exclusive Southern California living, the show evolved beyond a mere marketing tool into a gripping biopic of adventure, trial and self-discovery.






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