San Diego based RAW Productions risqué commercial wins a 2013 Telly award for best use of comedy by mixing old and new with health and charm in their unique and fun commercial, “Mints with Benefits”.
The Telly Awards has named RAW Productions a bronze winner in the 34th Annual Telly Awards for its humorous commercial “Mints with Benefits”. A prestigious judging panel of over 500 accomplished industry professionals judged the competition, which consisted of nearly 11,000 entries from around the world. The commercial can currently be viewed on youtube: http://www.youtube.com/watch?v=-5WrI6Y596s
Ross Hendler, Managing Director of RAW said, “We wanted to use punchy humor to present an entertaining look at a unique health product. Vitamin Mints appeal to two distinct populations, the young hip mint crowd, and the hip replacement oldsters.”
Independent writer and director Julianne Eggold was recruited to direct the commercial for her unique signature style. “I was honored to be called upon by RAW Productions to help in writing and directing the Mints with Benefits commercial spot,” said Julianne. “The entire team at RAW were incredible to work with and it is awesome to be receiving such a prestigious award.” Julianne’s track record includes a slew of kooky commercial parodies as shown on the Television show The Aquabats! Super Show! creators of the series Yo Gabba Gabba!