BRANDED ENTERTAINMENT
As your target audience becomes more marketing savvy than ever, your marketing strategies need to evolve along with it.
Corporate branded entertainment represents a means of conveying your message to an engaged audience via the medium of television and web-based programming. Far beyond traditional product placement, this integrative approach breaks the heretofore steadfast boundary between advertising and entertainment.
As pioneers of corporate branded entertainment, RAW has devised a sophisticated strategy for proven success in this alternative approach to commercial promotion. We will conceptualize a personalized multimedia production addressing your specific brand identity, implementing an effective yet economical strategy in all stages of production. RAW is committed to allocating all of our skills and resources in delivering well-crafted, professional programming capable of reaching an otherwise unavailable potential market. With close client collaboration we ensure that you have final control over the way in which your corporate identity is portrayed. The final product can be shopped to television or be made available to your audience as internet 'webisodes.'
In addition to larger, long-term production undertakings, we offer specialized, self-contained audio-visual projects geared toward educational, promotional, entertaining or instructive goals. Whether your project entails a Video News Release (VNR), commercial advertisement, music video production or visual training implementation, RAW will work closely with you to bring your vision to life onscreen.
