RAW Productions Featured in Create magazine

Create Magazine article featuring RAW Productions and creative director Ross Hendler and the internet reality series 13 Weeks — Create Magazine article featuring RAW Productions and creative director Ross Hendler, Summer 2006

Originally published in Create Magazine, Summer 2006

Featured in the Film & Video section highlighting San Diego’s emerging production scene.

RAW Productions, founded by creative director Ross Hendler, was featured in the Summer 2006 issue of Create Magazine, recognizing the company’s growing influence in multimedia production and internet-based programming.

At the time of publication, RAW Productions had already gained attention from major media outlets including CNN, The Los Angeles Times, and The Washington Post for its innovative approach to digital storytelling and corporate multimedia content.

One of the company’s most notable productions was 13 Weeks, widely regarded as one of the first internet reality series. Produced for NurseTV in partnership with Aya Healthcare (formerly Access Nurses), the program followed six travel nurses and presented their work through documentary-style webisodes. The series increased nurse applications by 20 percent after launch.

Under Ross Hendler’s creative direction, RAW Productions focused on developing corporate-branded programming and multimedia campaigns using emerging technologies and innovative production techniques.

RAW Productions’ clients included organizations such as Vyrex Corporation, Neurocrine Biosciences, and Magnifi Group.

The Create Magazine feature recognized RAW Productions as an emerging leader in multimedia production and highlighted Ross Hendler’s technical expertise and creative direction.