RAW Productions wins a 2013 Bronze Telly Award
San Diego–based RAW Productions wins a Bronze Telly Award for its comedic commercial “Mints with Benefits.”
San Diego–based RAW Productions earned a Bronze Telly Award in the 34th Annual Telly Awards for its commercial Mints with Benefits. The award recognized RAW Productions for its outstanding use of comedy, blending contemporary humor with classic charm to promote a unique health product. The commercial appealed to both younger audiences and older viewers, delivering an entertaining and memorable message.
The Telly Awards are judged by a panel of more than 500 accomplished industry professionals and receive nearly 11,000 entries annually from around the world, making the recognition a significant achievement for RAW Productions. This RAW Productions Telly Award represents recognition from one of the industry’s most respected international competitions.
Independent writer and director Julianne Eggold was recruited to direct the commercial for her distinctive creative voice. Her previous work includes commercial parodies and projects associated with creators of The Aquabats! Super Show! and Yo Gabba Gabba!
Eggold said, “I was honored to be called upon by RAW Productions to help write and direct the Mints with Benefits commercial. The entire team at RAW were incredible to work with, and it is an honor to receive such a prestigious award.”
This award highlights RAW Productions’ commitment to producing creative, high-quality commercial content that resonates with audiences and industry professionals alike.
Ross Hendler, Managing Director of RAW Productions, said the goal was to present the product through punchy, engaging humor while reaching multiple demographics.
Hendler said, “We wanted to use punchy humor to present an entertaining look at a unique health product. Vitamin Mints appeal to two distinct audiences: the young trend-conscious consumer and an older demographic seeking health and wellness benefits.”