Ross Hendler on Food Network -VitaminMints

Ross Hendler’s Appearance on Food Fortunes: A Look Back at “Flavorful Futures”

In 2015, Ross Hendler appeared on the Food Network series Food Fortunes in the episode titled “Flavorful Futures.” The show combined the energy of Shark Tank with the creativity of culinary innovation. As a result, entrepreneurs had the chance to pitch new food products to a panel of investors searching for the next standout idea.

During this episode, Hendler introduced a unique wellness concept: a breath mint infused with essential vitamins. The idea was simple; however, it also showed forward-thinking insight into changing consumer needs. At the time, many people were looking for convenient ways to supplement their health routines. Hendler’s product addressed this trend by merging the familiar experience of a mint with added nutritional benefits.

The pitch demonstrated Hendler’s ability to identify gaps in the consumer wellness market. Additionally, it highlighted his focus on products that combine practicality, health, and everyday use. For viewers, the segment showcased his entrepreneurial mindset and his understanding of functional consumer products. As a result, the appearance brought national visibility to the vitamin-mint concept and marked an important moment in his product-development journey.

About the Episode: “Flavorful Futures”

The Flavorful Futures episode of Food Fortunes (Season 1) featured several forward-looking food and wellness innovations. Each entrepreneur presented ideas designed to address modern consumer demands. The episode encouraged viewers to think about how food and wellness trends might evolve in the coming years.

Within this lineup, Hendler’s vitamin mints stood out because they offered a blend of convenience and health. Furthermore, the concept aligned with rising interest in functional foods—products that provide more than basic nutrition. These items were gaining popularity among people who wanted simple, portable solutions to support their daily routines. Therefore, Hendler’s pitch resonated with both the panel and the audience.

Why the Appearance Still Matters

Although the episode aired years ago, Ross Hendler’s appearance on Food Fortunes continues to be relevant. It reflects his ongoing interest in developing creative solutions that bridge the gap between wellness and everyday consumer habits. His pitch on Flavorful Futures demonstrates how a simple idea, when combined with real consumer need, can capture national attention.

If you’d like to find out more about RAW Productions and the multimedia services we offer, visit our Services page

Continue Reading

RAW Productions wins a 2013 Telly Award


1010027_10151461334010592_495598765_n

RAWProductionsWins2013TellyAward

San Diego based RAW Productions risqué commercial wins a 2013 Telly award for best use of comedy by mixing old and new with health and charm in their unique and fun commercial, “Mints with Benefits”.

The Telly Awards has named RAW Productions a bronze winner in the 34th Annual Telly Awards for its humorous commercial “Mints with Benefits”. A prestigious judging panel of over 500 accomplished industry professionals judged the competition, which consisted of nearly 11,000 entries from around the world. The commercial can currently be viewed on youtube: http://www.youtube.com/watch?v=-5WrI6Y596s

Ross Hendler, Managing Director of RAW said, “We wanted to use punchy humor to present an entertaining look at a unique health product. Vitamin Mints appeal to two distinct populations, the young hip mint crowd, and the hip replacement oldsters.”

Independent writer and director Julianne Eggold was recruited to direct the commercial for her unique signature style. “I was honored to be called upon by RAW Productions to help in writing and directing the Mints with Benefits commercial spot,” said Julianne. “The entire team at RAW were incredible to work with and it is awesome to be receiving such a prestigious award.” Julianne’s track record includes a slew of kooky commercial parodies as shown on the Television show The Aquabats! Super Show! creators of the series Yo Gabba Gabba!

http://www.prweb.com/releases/2013/6/prweb10843599.htm

Continue Reading

RAW Productions featured in create magazine

RAW_CREATE1RAW_CREATE2

 

It is hard to pinpoint just when Ross Hendler has time to exhale. As the creative director of La Jolla-based Raw Productions, the multimedia guru always has something new up his sleeve. Lately, the rapid growth of the two-year-old company has media big-shots like CNN, The Los Angeles Times, The Wasington Post and others buzzing about the team’s latest accomplishment: dubbed the first internet reality show, “13 weeks” is showing on nursetv.com.

Hendler said the internet segments are more like mini-documentaries. “Nurse TV” primarily fulfills two goals. It curbs the California nursing shortage by showcasing the accomplishments of six travel nurses with Access Nurses and the segment explores corporate reality shows via Webisodes. Applications increased by 20 percent after the show launched, according to Access Nurses.

Hendler is now focusing on innovative ways to create corporate-branded shows for businesses while using product placement. Also, the company emphasizes the importance of staying up-to-date on technological advancements since clients’ need change.

“If a client wants something in a certain way there are so many different formats,” he said. “You need to know what’s going on even [with] the more obscure [technologies].”

Former clients include Vyrex Corporation, Neurocrine Biosciences and Magnifi Group, Inc., among others. Pay attention to the work of Raw Productions. Hendler’s technological expertise combined with the company’s network of the county’s greatest talent, is causing the company to advance quickly as a standout player.

“We want to keep thing’s creative,” Hendler said. “We stay away from the formulaic boilerplate style in order to keep things fresh”.

Continue Reading
12